From today onwards, we want you to be part of our history.
You are ALE-HOP!
Our team
At ALE-HOP, people come first. With a team of over 2,500 'HOPers' focused on surprising, innovating, and offering fun and uniquely designed products, we work to ensure that everyone feels part of a project where they can grow, contribute, and enjoy their work.
We foster an environment where enthusiasm, initiative, and team spirit make all the difference.
Our emblem
In 2001, with the opening of the first ALE-HOP store, it was decided that there was a very important team member who should always be present in the stores: OUR COW.
Yes, the same cow that rings the bell every time a customer enters to enjoy our products!
Our stores
Our stores are located in the most iconic spots of major cities, on busy streets frequented by both tourists and locals, as well as in high-traffic train stations and airports. From the cow that welcomes everyone at the entrance to the light that fills every corner, everything is designed so the product stands out and the space sparks curiosity.
Explore, discover, and enjoy!
Our mission and vision
Our mission: "To create lots and lots of ILLUSION accessible to EVERYONE."
Our vision: "To be the benchmark of ILLUSION in the woooooooorld in a fun, original, and sustainable way."
